What is it that Canelo, Tank Davis, Naoya Inoue and Anthony Joshua have that Other Fighters Don’t?

“What Gives a Fighter the ‘It’ Factor: A Look at Davis, Canelo, Joshua, and Inoue”

Article By: John Green

In the world of boxing, skill alone doesn’t always translate to superstardom. Fighters like Gervonta Davis, Saul “Canelo” Alvarez, Anthony Joshua, and Naoya Inoue have captured the hearts of fans worldwide not only through their prowess in the ring but also through intangible qualities that make them relatable and charismatic beyond the sport. This “it factor” goes beyond championship belts or unbeaten records—it’s about connection, presence, and marketability.

Meanwhile, other incredibly talented fighters like Terence Crawford, Shakur Stevenson, Devin Haney, and Oleksandr Usyk have piled up accolades but have not quite reached the same level of fanfare. So, what sets Davis, Canelo, Joshua, and Inoue apart, and how can young fighters learn from their success in an age dominated by social media and digital presence?

Gervonta Davis: Authenticity and Raw Power

Gervonta “Tank” Davis has built an undeniable connection with his audience, not just because of his electrifying knockout power, but due to his authenticity. Coming from a tough background in Baltimore, his journey resonates with fans who identify with his struggle and rise to prominence. His aggressive style in the ring mirrors the gritty reality of his life, and that authenticity is a key element of his appeal. Outside the ring, Tank’s aura is a blend of danger and vulnerability, making him unpredictable and, therefore, more interesting to fans.

Saul “Canelo” Alvarez: Pride and Consistency

Canelo Alvarez is the embodiment of national pride. His Mexican heritage plays a huge role in his fanbase, but what sets him apart is his work ethic and consistency. Fans admire his dedication to perfecting his craft— His willingness to give upcoming fighters an opportunity to earn life changing money and career changing publicity, Saul Alvarez has challenged champions across multiple weight classes, and remains grounded despite his massive success and this is what has won him a loyal following.

Canelo doesn’t rely heavily on flashy or outgoing personality traits; instead, he lets his actions in and out of the ring do the talking. His disciplined approach and commitment to the sport make him relatable, especially to fans who value hard work and perseverance over showmanship. Young fighters can learn from Canelo’s approach to stay focused on their craft while understanding the importance of fighting for something greater—whether it’s national pride, legacy, or self-fulfillment. In Canelo’s case it is all three.

Anthony Joshua: Charisma and Class

Anthony Joshua’s appeal lies in his larger-than-life presence, both physically and in terms of personality. As a towering heavyweight, his physique alone commands attention, but it’s his charisma and class outside the ring that has endeared him to fans worldwide. Joshua is articulate, humble, and carries himself with a certain dignity that appeals to a broad demographic, including casual sports fans. His upbringing in the UK, combined with his Nigerian heritage, allows him to connect with a global audience.

Joshua has mastered the art of brand-building in the digital age. He uses his social media platforms to promote a clean, positive image, showcasing his training, motivational messages, and his lifestyle. His ability to remain gracious in victory and defeat has made him relatable, even after losses to Andy Ruiz and Oleksandr Usyk.

Young fighters can learn from Joshua’s balance of humility and self-promotion. Even fighters without outspoken personalities can build their brand through integrity, professionalism, and connecting with their fans in meaningful ways.

Naoya Inoue: Discipline and Fearlessness

Naoya Inoue, “The Monster,” has captivated fans not just because of his technical brilliance but due to his fearlessness and discipline. Hailing from Japan, Inoue has shattered the notion that smaller fighters can’t achieve global superstardom. His devastating knockout power at lighter weights, combined with his calm and composed demeanor, has won fans over worldwide.

Inoue’s appeal lies in his mastery of the “silent killer” archetype. He doesn’t engage in trash talk or overt self-promotion, yet his actions in the ring speak louder than words. Fans are drawn to his quiet intensity and his single-minded focus on dominating his division. Inoue exemplifies the idea that one doesn’t need an over-the-top personality to capture the audience’s attention—excellence in the ring and quiet confidence can be just as magnetic.

Young fighters, especially those who are more introverted, can take a page from Inoue’s playbook. In today’s media-driven age, substance can still shine through style. Consistent performances, fearlessness, and dedication to one’s craft will resonate with fans who respect excellence and discipline.

The Key Takeaways for Young Fighters

In an era where social media dominates, young fighters have the ability to reach more fans than ever before, but that requires strategy. Fighters don’t need to be loud or flamboyant to build a following, but they do need to be authentic. Here’s what the next generation can learn:

1. Authenticity Matters: Fans connect with fighters who are genuine, whether it’s Davis sharing his raw life story or Inoue staying true to his quiet discipline. Young fighters should be themselves—whatever that may be—and not feel pressured to conform to a certain image.
2. Embrace Social Media: Fighters Tank and Joshua have mastered the art of using social media to engage their fanbase. Sharing personal stories, training regimens, and moments of vulnerability or strength builds a relationship with fans that goes beyond just boxing.
3. Cultural and Personal Identity: Canelo’s pride in his Mexican roots and Joshua’s dual heritage appeal to fans who identify with something larger than just the sport. Whether a fighter has a national following or represents a community, that connection can elevate their appeal.
4. Quality Over Quantity: Like Inoue, young fighters should focus on delivering outstanding performances consistently. In the long run, excellence and dedication to the sport will attract the respect of fans—even for the more introverted personalities.
5. Build a Legacy, Not Just a Brand: Fans value fighters who are driven by legacy, not just money or fame. Canelo’s pursuit of greatness in multiple divisions and Joshua’s dedication to self-improvement are examples of this. Young fighters should keep in mind that their legacy will define them more than any social media post or viral moment.

How Introverted Fighters Can Succeed

For fighters who may not have the outgoing personality or desire to engage in trash talk, there’s still a way to break through. The key is to let their skills and story speak for themselves. Fighters like Inoue have shown that one can build a massive following through sheer excellence and determination. Focus on the craft, stay consistent in performances, and use social media as a way to connect meaningfully rather than performatively.

In the end, the “it factor” is not just about showmanship; it’s about being relatable, authentic, and connecting with fans on a personal level. Whether through cultural pride, humility, raw power, or quiet discipline, these four fighters offer a blueprint for how young stars can rise in today’s world of boxing.